What should a website cost in Dallas Fort Worth?

Your website and online presence are very important. They can mean the difference between a successful business and a hobby. 

A website in Dallas Fort Worth should cost between $1,000 and up to $50,000. This price range covers scenarios where you build it yourself and hiring a marketing agency to design and build your website for you.

Keep reading to learn more about the different situations:

  • Wix Do It Yourself $1000
  • Squarespace Done with You $2500
  • WordPress Do It Yourself $1000
  • Hiring An Agency for WordPress $5500 to $50000

Solution 1: Do It Yourself $1000

Wix and Squarespace are the winners here. With both solutions, you can be up and running in a few hours. They both offer hosting and domains all wrapped up into one bundle. They both offer beautiful modern templates that you can choose from.


With Wix, you can actually start for free. You can get a website and choose from 100s of templates and get hosting for free ninety-nine! That sounds amazing, but here’s why you wouldn’t want to do that.

  1. Your free website will have the Wix brand on it. That’s not cool. You have a brand. Promote your brand, not Wix. 
  2. Free hosting is…well…free. Hosting is important and anything that you can get for free isn’t going to be the best.
  3. Your domain is really important! If you’re just starting out… you’re going to want a domain that is custom to you. You don’t want a domain that includes “Wix”.

If you’re going to go with Wix, bypass the free plan and upgrade to one of the premium plans. They go like this:

  • Combo plan is $13/month
  • Unlimited is $17/month
  • Pro is $22/month
  • VIP is $39/month

All of these plans remove Wix branding and the major differences is the amount of storage and video space you get. With VIP you get better support.

Wix also offers eCommerce sites and those plans look like this:

  • Basic Business $23/month
  • Business Unlimited $27/month
  • Business VIP $49/month
  • Enterprise $500/month

All of these plans accept online payments and Wix doesn’t take any commissions. That’s cool. Don’t be confused by that though…your payment processor is going to take at least 2.9% of transactions. You can see more about these plans here.


Squarespace’s offering is a little easier to understand. They have four plans.

  1. Personal $16/month
  2. Business $18/month
  3. Basic Commerce $26/month
  4. Advanced Commerce $40/month

The SS eCom options are integrated with Xero.

These sites come with a lot of options. One main difference between Wix and SS is that SS offers unlimited storage on all of their sites and Wix doesn’t. They both offer professional email options and some money to go towards ad spending. Don’t let the ad dollars they are throwing around lure you in…you can go through a few hundred dollars in ads quicker than two shakes of a lamb’s tail.

Both are decent options if you need to get started fast. But don’t fool yourself…you’ll spend at least 8 hours of your time getting these sites up and ready to represent you, and even then most people just aren’t quite happy with the end result.

Counting in what your time is worth and the monthly fees you can get to $1000 pretty fast for these websites.

Solution 2: Squarespace Done With You $2500

Using a template along with a professional agency is a good option. The guys at Storysite.co have templates that are ready to go. The process here is pretty simple.

  1. Step 1: You buy a template. You can shop templates here.
  2. Step 2: Add your content. You just follow their step-by-step video to add your text, images, and other stuff.
  3. Step 3: Meet with a Storysite.co designer. You’ll get a 1-hour design session to get ideas, feedback, and help with final tweaks.
  4. Step 4: Launch your site. You can get up and running within a week. If you need more help later, they have monthly support plans available.

How I get to $2500… The guys are Storysite.co charge $1500 for their templates. I’m guessing you’ll spend at least 8 hours working on getting your site as you want it. I’m guessing your time is worth at least $100/hour, which puts you at a total of $2500.

Solution 3: WordPress DIY $1000

We recommend WordPress as your Content Management Solution (CMS). It’s the number CMS in the world. It’s fast. It’s secure…when maintained correctly. It’s best for SEO, and it is the most versatile platform by far. You can build your own WordPress site. The way I started was with a WPCrafter video. Here’s a link to one of Adam’s videos. The reason I have you at $1000 is because of the real-time it takes to build a website. I bill clients at $150 per hour. I’m betting your time is worth close to the same. So, if you spend 8 hours on your website (honestly, I think you’ll spend more than that) and you value your time at $125/hour then you’re at $1,000. 

Solution 4: WordPress Done For You $5,500 – $50,000

Why the big jump from $1000 to $5,550? Well, you’re moving from Done with You to Done For You. For more progressive entrepreneurs and businesses who understand the value of their time, this option makes a lot of sense.

This process is amazingly simple.

  1. Step 1: Online discovery meeting where you answer a series of questions about your customers. Notice the questions are about your customers and not about you.
    Pro Tip & Paradigm Change: We help you tell your story in light of your customer’s story. The days of making your website and marketing collateral all about you are done. Unless you don’t want to convert.
  2. Step 2: We go to work and create a wireframe that contains all of the copy, icons, and stock imagery. This includes your homepage (up to 10 sections), the About Us page, and another page that you choose. The extra page could be a blog or services page.
  3.  Step 3: You review your website and provide feedback. We’ll make the necessary changes.
  4. Step 4: We design and build the site out.
  5. Step 5: We do quality control checks, including grammar checks, spelling checks, link checks, technical SEO checks.
  6. Step 6: Go live! We host all of our sites on Flywheel. Flywheel is premium hosting where you receive 24/7 support, daily backups, and a databased optimized for WordPress websites.

Check out a few happy clients who have let us build their sites. 

Why the price range up to $50,000? Well, there are agencies here in Dallas Fort Worth who will charge you up to $50K for the exact process I just spelled out. The main difference between me and the larger agencies is I don’t have all of the overhead they have.

At a large agency you’ll likely have a salesperson, a project manager, and a bunch of other fixed costs that they need to cover. Don’t get me wrong, there are times when you need a bigger agency and they can certainly bring more expertise for specific niches.

Sometimes it is the right choice to go with a larger agency.

However, if you’re a small or medium sized business and you need a beautiful website that runs fast, then you won’t need a big agency and you won’t need to pay a really high price.

You’re getting a beautifully designed WordPress website that is built using the best page builder in the business. You’re getting premium hosting. You’re getting a proven process that will deliver your site to you in less than 3 weeks. All for $5,500.

Book a discovery call or click here to purchase a new website today.

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