{"id":3286,"date":"2021-07-13T19:11:22","date_gmt":"2021-07-14T00:11:22","guid":{"rendered":"https:\/\/b3advisors.org\/35-clarify-your-message-define-the-stakes\/"},"modified":"2022-02-09T14:34:31","modified_gmt":"2022-02-09T20:34:31","slug":"35-clarify-your-message-define-the-stakes","status":"publish","type":"post","link":"https:\/\/b3advisors.org\/35-clarify-your-message-define-the-stakes\/","title":{"rendered":"35 Clarify Your Message: Define the Stakes"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/anchor.fm\/s\/50295a04\/podcast\/play\/37183214\/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2021-07-29%2F970dea26dcb0ce4fe9c898ce32f45d2d.m4a\"><\/audio><\/figure>\n\n\n\n<p>When clarifying your marketing message, define what can be won or lost if people don&#8217;t engage in the story you&#8217;re inviting them into.<\/p>\n\n\n\n<p><a href=\"https:\/\/storybrand.com\/?referral_code=mitchellalverson\" target=\"_blank\" rel=\"ugc noopener noreferrer\">StoryBrand Live Marketing Workshop Jul 19-20<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/businessmadesimple.com\/?ref=mitchellalverson\" target=\"_blank\" rel=\"ugc noopener noreferrer\">Business Made Simple<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/fullfocusstore.com\/?aff=542\" target=\"_blank\" rel=\"ugc noopener noreferrer\">Full Focus Planner<\/a><\/p>\n\n\n\n<p>Get the daily videos to go with each podcast episode <a href=\"https:\/\/www.businessmadesimple.com\/daily\/?ref=mitchellalverson\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When clarifying your marketing message, define what can be won or lost if people don&#8217;t engage in the story you&#8217;re inviting them into. StoryBrand Live Marketing Workshop Jul 19-20 Business Made Simple Full Focus Planner&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3327,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[62],"tags":[],"acf":[],"taxonomy_info":{"category":[{"value":62,"label":"Podcast"}]},"featured_image_src_large":["https:\/\/b3advisors.org\/wp-content\/uploads\/2021\/10\/New-Pod-Cover1.1-1-1024x1024.jpg",1024,1024,true],"author_info":{"display_name":"Mitch Alverson","author_link":"https:\/\/b3advisors.org\/author\/mitchalverson\/"},"comment_info":"","category_info":[{"term_id":62,"name":"Podcast","slug":"podcast","term_group":0,"term_taxonomy_id":62,"taxonomy":"category","description":"","parent":0,"count":93,"filter":"raw","cat_ID":62,"category_count":93,"category_description":"","cat_name":"Podcast","category_nicename":"podcast","category_parent":0}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/posts\/3286"}],"collection":[{"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/comments?post=3286"}],"version-history":[{"count":1,"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/posts\/3286\/revisions"}],"predecessor-version":[{"id":3506,"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/posts\/3286\/revisions\/3506"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/media\/3327"}],"wp:attachment":[{"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/media?parent=3286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/categories?post=3286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b3advisors.org\/wp-json\/wp\/v2\/tags?post=3286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}