In stories, the hero is always the weakest character. They’re insecure, they won’t take action, and generally pretty hard-headed. So, why would you want to position yourself as the hero in your marketing? You wouldn’t. You want to be the guide! The one who is pointing the hero in the right direction through empathy and authority.
StoryBrand Live Marketing Workshop Jul 19-20
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Just last week Google rebranded Google My Business. It’s now known as Google Business Profile. I talked about GMB a few episodes ago, and with the rebrand, I thought I’d talk about it again… because…
Show Notes If you’re familiar with the StoryBrand framework, the concept of a clear message is nothing new. It’s an approach that positions your reader as the hero and your company as the guide. Instead…
The next few episodes will be about execution. I promise if you put into practice the things you here over the next 4 or 5 episodes, you’ll get more done and have more successful projects….
Hey’O! We’re pivoting to Marketing with Mitch. In today’s episode, we talk about why you’re wasting your marketing dollars and what to do about it. Here are some practical ways you can improve your marketing…
Welcome to the new daily business coaching podcast from Mitch Alverson. Here you’ll receive daily doses of business coaching designed to make you more valuable personally and professionally. It’s true… when you have a business…
The element of your marketing plan and sales funnel is to create a lead generator that captures email addresses. If you want my free email nurture campaign template, simply email me at mitch@b3advisors.org. Business Made…