To continue using the analogy of the commercial airliner, today we’re talking about the wings. Which in the analogy are Services and Products. Are you making and selling stuff that people or businesses want at a good margin? If you don’t know then go find out by getting the data together, analyzing it, and then make some hard decisions.
I’m using Donald Miller’s book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
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