You better check yourself, before you wreck yourself! I love that saying and it applies to business as well. If you let overhead get too big, you won’t have enough lift from sales and marketing to keep the plane off the ground.
I’m using Donald Miller’s book Business Made Simple to go through the 5 Critical Parts of How a Business Works. Follow along with me over the next few days as we look at Overhead, Sales, Marketing, Services, Products, Capital & Cash Flow.
StoryBrand Live Marketing Workshop Jul 19-20
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